Hi I'm Ellina Freer and as a founder in consumer, I found the most difficult part of reaching scale to be the “zero to one” question of how to properly - and effectively - drive trial. As I began sharing this pain point with other founders, I discovered that I wasn’t alone: dozens and dozens of founders shared my perspective.

The solution - so I thought - was to hire an agency. Yet, bringing on agencies led to another issue surrounding a lack of commitment, enthusiasm, transparency and, in turn, results. While the agencies that I worked with helped to build momentum, most felt like they didn’t truly care for my mission. This, I figured, had to change. When conducting a demo, the performance of the brand is heavily influenced by the person conducting the demo. They have to be appropriately presentable. They must show a genuine interest in the product that they are demonstrating. They have to seek conversation and enjoy the experience of connecting with consumers.

I set out to do just that - to build an agency like nobody else in the space. Velocity is everything in today’s consumer landscape & the TrialGlow team couldn’t be more prepared - and excited - to partner with brands to drive effective trial and increase in-store awareness